Conversions are not accidental
The difference between an e-shop with 1% and 3% conversion rate can mean triple the revenue with the same traffic. Every detail of the customer journey matters.
1. Simplify checkout
Every unnecessary step in the ordering process reduces conversions by 10–15%. A single-page checkout with minimal required fields is ideal.
2. Offer multiple payment methods
Cards, Apple Pay, Google Pay, bank transfer — the more options, the fewer abandoned carts.
3. Social proof
Reviews, ratings, and sales counters build trust. Customers decide based on others’ experiences.
4. Loading speed
Every extra second reduces conversions by 7%. Optimize images, use a CDN, and minimize JavaScript.
5. Quality product photos
Professional photos from multiple angles, zoom, and videos increase trust and reduce returns.
6. Urgency and scarcity
Stock counters, limited-time offers, and free shipping above a certain amount motivate purchases.
7. Mobile optimization
Over 60% of purchases happen on mobile. Responsive design is not enough — you need a mobile-first approach with large buttons and easy navigation.
