Why local SEO?
46% of all Google searches have local intent. When someone searches for “electrician near me” or “restaurant nearby,” you want to appear first.
Google Business Profile
The foundation of local SEO. Complete your profile — address, opening hours, photos, service categories. Regularly add posts and respond to reviews.
NAP consistency
Your business name, address, and phone (NAP) must be identical on your website, Google profile, and all business directories.
Local keywords
Include your city and region in titles, meta descriptions, and content. “Web development Liberec” is more specific and converts better than generic “web development.”
Customer reviews
Google reviews are a strong ranking factor. Ask satisfied customers for reviews and respond to every review — including negative ones.
Structured data
Implement Schema.org markup for LocalBusiness. This helps Google better understand your business and display rich results.
